Website Design and Development

 

As the third phase in 10x Marketing's four-phase process and one of several traffic generation services, website design and development is a vital part of a successful Internet marketing campaign. We design business websites to do what they were intended to do: generate more revenue for your company from the Internet. Studies have shown that it doesn't matter how pretty your site is or how many "bells and whistles" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness. What really matters is getting potential customers to your site and then leading them down an easy-to-follow path that ultimately results in more revenue for your company.

"Website design is not about being pretty or slick—it's about the customer experience online and that means, ultimately, that it's about sales."

eBusiness IQ,
July, 2003

Each website should have a main goal or purpose. The entire site should focus on that goal. This goal may include selling a product or service, generating new sales leads, getting people to sign up for a newsletter, offering a free demo, or any number of other objectives. Whatever your specific goal is, it will likely involve the following three efforts:

• Bringing new, qualified visitors to your website on a regular basis.

• Convincing those visitors to buy, sign up for, or fill out what you want them to.

• Generating more revenue from your Internet presence.

Designing your website correctly will have a major impact on achieving these three goals. Let 10x Marketing talk you through the do's and don'ts of effective website design. Then you will be prepared to start generating more traffic to your site through natural search results, pay-per-click campaigns, and/or affiliate marketing programs.

Whether you want a brand new website built from the ground up or better optimization of your current site, 10x Marketing will deliver not only better quality, but also better results.